CARDINAL MEDIA
Andy Potts TYR Triathlon

TYR TRIATHLON

Advertising, Branding, Photography, Social Media

Working with triathlon mastermind, Ryan Dolan, we created highly impactful key art, print & digital ad campaigns, strategic athlete sponsorships, brand activations and event marketing to crack the highly-competitive triathlon markets (swimming, cycling and running).

Andy Potts TYR Triathlon

Andy Potts TYR Triathlon

Andy Potts for the TYR swim/triathlon advertising campaign

Hurricane Wetsuit Launch Campaign

Hurricane Wetsuit Launch Campaign

Andy Potts launches the TYR Hurricane Wetsuit campaign

TYR Triathlon Team Photo

TYR Triathlon Team Photo

TYR triathlon team photo with Chrissie Wellington, Andy Potts, Becky Lavelle, TJ Tollakson.

TYR Sayonara Launch Campaign

TYR Sayonara Launch Campaign

TYR Sayonara (wetsuit) launch campaign with Chrissie Wellington, Andy Potts, Becky Lavelle, TJ Tollakson

 During my tenure as Creative Director of TYR, I was able to help the brand grow rapidly in a very competitive market. Working with tri mastermind, Ryan Dolan, we created highly impactful key art, print & digital ad campaigns, strategic athlete sponsorships, brand activations and event marketing. The results were huge gains in brand awareness, athlete sponsorship and product sales. Shortly after entering the triathlon market, TYR became one of the most recognizable triathlon brands in the world.

During my tenure as Creative Director of TYR, I was able to help the brand grow rapidly in a very competitive market. Working with tri mastermind, Ryan Dolan, we created highly impactful key art, print & digital ad campaigns, strategic athlete sponsorships, brand activations and event marketing. The results were huge gains in brand awareness, athlete sponsorship and product sales. Shortly after entering the triathlon market, TYR became one of the most recognizable triathlon brands in the world.

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