Andy Potts TYR Triathlon
Andy Potts for the TYR swim/triathlon advertising campaign
Hurricane Wetsuit Launch Campaign
Andy Potts launches the TYR Hurricane Wetsuit campaign
TYR Triathlon Team Photo
TYR triathlon team photo with Chrissie Wellington, Andy Potts, Becky Lavelle, TJ Tollakson.
TYR Sayonara Launch Campaign
TYR Sayonara (wetsuit) launch campaign with Chrissie Wellington, Andy Potts, Becky Lavelle, TJ Tollakson
During my tenure as Creative Director of TYR, I was able to help the brand grow rapidly in a very competitive market. Working with tri mastermind, Ryan Dolan, we created highly impactful key art, print & digital ad campaigns, strategic athlete sponsorships, brand activations and event marketing. The results were huge gains in brand awareness, athlete sponsorship and product sales. Shortly after entering the triathlon market, TYR became one of the most recognizable triathlon brands in the world.